Rovie spearheads the development and execution of the strategic direction of the company. She oversees the overall operations of the company and set direction. She manages and controls the day-to-day operational management of the company, which provides analysis and execution of research projects commissioned by clients, development of analytics software and data collection tools. Rovie has over 17 years of experience in managing multiple market research projects and data science from various companies across the globe. She obtained her Master of Science in Statistics at University of the Philippines Diliman, Quezon City, Philippines. She is also the first and lone graduate of Bachelor of Science in Statistics with an Alpha Academic Status at Central Luzon State University, Nueva Ecija, Philippines.